First Dragon Ball SH Figuarts are marketed "DBKAI" doesnt means their first apparition are from DBKAI.. it was just the "last anime" at this time so its same for Goku/beerus/Vejita/Whis in their actual outfit (in DBS) they are marketed DBS because you can see them like that in DBS
Dragon Ball islike Star Wars, a popular license, so yes anything (figures especially) about dragon will have success (Z, Kai, GT, Super, Xenoverse, Heroes ect..)
DBS content in DBfighters Z is about...two alternative skins fo vejita and goku and zamasu/black goku if i remember.
for tv ratings well.. why other anime like Doraemon, Detective Conan, One Piece or Sazae san don't have "low" ratings ? or getting low every weeks ? just dragon ball super is like that
and I didnt talk only about tv ratings but manga, dvd/bluerays ect.. so even if they dont watch tv for DBS, why people dont care about dvds or manga ? for exemple like i said in my first post DBS volume 4 was sold at less than 300 000 copies, it's not bad, but it's really not good (I compared with Boruto because it was a "next gen" like DBS)
what DBS brought to Dragon Ball license honestly ?
Goku Black ? Jiren ?
Sorry its just my opinion but Jiren is not charismatic at all and GokuBlack/Zamasu is a drama queen with a wtf story...
We knows Jiren for what ? one year ? how many figures of him in one year ? 2 or 3 ? lol
131 episodes for what ? how many amazing scenes ? if episode 109/110 was amazing for you, its good but maybe you should watch again Dragon Ball / Z best scenes honestly
these episodes "straight up broke the internet", lol everyday, something "straight up broke the internet", it's funny because i think the tv rating of this episode is the lowest in the DBS serie ever..
and it's not because that "straight up broke the internet" means it's good. Some people didnt like it and talk only about it in a negative way
Btw i'm not talking about if DBS is good or not (for me its not) but u cant say DBS is a success.. its definitely not, Why Toei stops DBS if the anime is a success ?
Dragon Ball Merchandising is a succes, not DBS.
Mechandising about Dragon Ball never stopped since the end of the serie in 1995 until now and it's not because DBS is over, the merchandising is over.
the next 6 /7 figures we will get only one is from "DBS" : Goku Black and it is one another "goku", not a jiren, zamasu, toppo, bergamo ect... just another goku skin
other figures are from DB or DBZ